Hi, my name is Roy. But you can call me Justin.

I own and operate a café called Spencer’s Coffeehouse in the 58,000-population college town of Bowling Green, Ky. I purchased the fledgling business in 2004, and then spent the next few years ignoring marketing, avoiding (temporarily, it turned out) paying my taxes, and teaching myself bad habits behind an espresso machine. In 2009, after some assets were seized and my apathy thoroughly outed, I began taking seriously the busyness of business and the craft of coffee; you join me now in that journey, already in progress.